• EA Conference 2013-14
  • Enterprise Architecture SG

Conference Programme

Any last minute changes to the conference programme will be posted on this webpage and also advised to booked delegates. The conference is scheduled between 9:30am and 5pm.


Registration and tea

Opening Remarks and Scene SettingAmit Bhagwat
Designing the business around the ExperienceBen Reason & Mike Clark
The last decade has seen the rise of new techniques such as Design Thinking and Service Design but their alignment and ability to segue into business change delivery has met limited success. From the field of business strategy and management we have seen the emergence of business architecture, but with its focus on business capabilities and business processes you are left wondering, how does the customer feature in this? Should we not be defining the business capabilities based on the experiences our customers need (outside-in), instead of pushing customers unwanted capabilities (inside-out)?
That said, great strides have been made with the business model canvas with its ability to picture a business on a page. However, as a change agent, business architect, business designer, you are then left wondering how do I "take it down a level" and how I execute?
This topic brings together ways these new techniques and disciplines can be threaded together into a single cohesive end-to-end process. It also demonstrate how to develop an ecosystem of change agents to conceive, design, deliver and deploy organisations from an outside-in rather than inside-out perspective.
The Rise of Business Architecture as the Common LanguageJohn Sidhu
Architecture as a discipline has primarily been championed within organisations by the IT function, and typically where Business Architecture exists as a formal discipline within organisations it exists in an IT aligned Enterprise Architecture function. This norm is now being increasingly challenged by organisations, and Business Architecture is starting to become more prevalent outside IT. The movement of Business Architecture into the business has brought about the possibility of a ubiquitous language and a common architectural thread to link both IT and all manner of non-IT change. There is no shortage of challenges in this area and Business Architecture in the business remains on the whole fairly immature.
This session discusses both the opportunity itself and the potential of this emerging trend, together with some of the key challenges that have been observed in this change in approach.


Are you on the EA tread mill? - Lessons for the EA functionIan Mitchell
In a world where the rate of change is ever increasing, how does an EA team continue to keep/make itself relevant? This presentation will take a look at whether EA functions have learned from the lessons of the past, what new lessons they should learn, using Royal Mail as an example of the continual pressures on EA and how best to react to those pressures.PDFSlides
Getting to the Target State - What we learned about the right ingredients for creating a target state architecture, and about putting them togetherJin Chapman
At Credit Suisse, we are redefining the investment banking enterprise, to meet the challenges of the coming years. These challenges come from many quarters - including changes to the market and product landscape, new competitors appearing on the scene, and a diverse (sometimes inconsistent) set of political and regulatory requirements on how we conduct our business. We're taking this opportunity to develop a new target architecture for the investment bank, fit for the challenges the future will bring.
Jim will be telling you what we learned about the right ingredients for creating a target state architecture, and how we put those ingredients together. Our approach has (maybe with tongue slightly in cheek) been described as Agile Enterprise Architecture; what is certain is that behaviours and human interactions were among our critical success factors (though some tools - such as the Business Capability Model - were also essential). Of course, just writing down a target state doesn't, in itself, get us anywhere. So Jim will also explain what we're doing to ensure that our target architecture vision does lead to a genuine change in our process and technology landscape.
Experiences introducing an Enterprise Architecture Approach. Barriers and OpportunitiesDavid Gray
The product lifecycle narrative has manifested in several versions, among them the Gartner version of the famous Boston Consulting Group product lifecycle matrix (Stars, Question Marks, Cash Cows and Dogs) which covers the lifecycle of a technology called the Hype Cycle, in which the stages are Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and finally, the Plateau of Productivity. This lifecycle narrative applies to methodologies and techniques, both within an organisation and in the industry as a whole.
Reflecting on programmes to implement a number of methodologies and techniques in a variety of organisations, the presenter will discuss his own observations on approaches that didn't work, and why, and some that did, with relevance to the implementation of Enterprise Architecture approach.


PanelChaired by Amit Bhagwat
This panel will discuss some of the common key issues in enterprise architecture and lessons learnt. The panel is expected to include an array of distinguished enterprise architects, among them the day's speakers. The panel will also give the delegates opportunity to narrate their stories and lessons learnt and seek opinion of the panel and comments from other delegates. The delegates will have significant scope to make this session address their specific needs. Delegates are encouraged to write to the organisers in advance if they would like specific issues/questions discussed.Audio

Post-conference Networking Evening